Hyundai has been crushing it in the car industry for a long time now. The South Korean car manufacturer has a rich history and there are many interesting things you might not know about it. Here are some fascinating fact about the one and only Hyundai.
1. The Meaning Behind the Name
The word ‘Hyundai’ or the Korean 現代 (“hanja”) means ‘modernity.’ It is a befitting name that seemingly embodies the brand’s Modern Premium concept. Their current slogan and vision is ‘New Thinking. New Possibilities.’
2. Its Brand Redirection
More than a decade ago, Hyundai underwent a pretty ambitious brand makeover. Modern Premium envisioned providing customers emotional value and driving experience. A new brand direction showcased an invigorating spirit of change following the brand’s stellar growth in practically every sphere of business.
3. The Logo’s Symbolism
The slanted ‘H’ logo characteristic of Hyundai cars contains hidden symbolism. The figure is a stylized silhouette of two individuals shaking hands, denoting trust between a satisfied customer and a Hyundai company representative. The surrounding oval symbolizes the vision to make such deals around the world.
4. The First US Model
Hyundai’s Excel was the first model released in the USA. Offered as a low-cost subcompact car, the vehicle had great sales but faced criticisms for being ‘cheap.’ Most people had no clue that the Excel was designed by Giorgetto Giugiaro, of BMW M1 and the Delorean DMC-12 fame.
In response to the accusations, Hyundai offered a ground-breaking 10-year/100,000-mile warranty. It was unheard of in the industry and became the most substantial coverage any car company had made at the time. Public perception of the company, especially in the USA, changed drastically after the move.
5. A Groundbreaking EV
Hyundai is one of the only automakers to use lithium polymer batteries in its Electric Vehicles. Polymer electrolyte makes batteries lighter and compact with higher energy content per cell. Most car companies are known to use a standard lithium-ion battery.