You’d be hard pressed to find an event that captures the collective hearts and minds of the world more effectively than the Olympics. Every few years, the Olympics hits the national consciousness like a hurricane – commanding everyone’s attention for a few weeks and giving people amazing athlete after amazing athlete to cheer for. The issue is that after the games are officially over, even a gold medal can’t guarantee that you’ll stay at the forefront of people’s minds forever. More often than not, these athletes tend to kind of just… disappear. Some of them go on to huge endorsement deals or even acting careers, while others fade into the background for whatever reason. Others (we’re looking at you, Bruce Jenner) seem to do whatever it takes to stay firmly in the public eye by any means necessary. Out of this list of some of the biggest, most popular Olympic greats of all time, where some of these passionate men and women ended up may just surprise you.