Music streaming technologies have been on ‘fleek’ recently and it has pushed many radio lovers and even random people to assume that it is the beginning of the end for the radio industry. Can this be true? We can’t be so sure, but let’s explore some possibilities together.
Traditional broadcast has always been the run to place for up and coming artistes, but technology grew past radio and they hardly even remember the radio anymore. However, radio does more than play new music, so we can not assume that it is not enough to kill the radio. So what exactly can kill radio?
Although the radio is not reaching up to 90% of America’s population per day anymore, it still reaches more than half of the country every single day. Shockingly, Forbes recently announced that they think radio is doing just fine, and even better than it ever has.
There was a time that more than 200 million people tuned in to listen to their radio in the United States of America alone. This was actually after the acclaimed streaming platforms peaked in their industry. Sometimes, the number climbs up to 250.
The radio has also used technology to their advantage by increasing the quality of their service. The sound waves are better, audio quality has been improved on, transmission is stronger an better, and can even reach farther than ever.
Radio has also been integrated into every new piece of technology including the latest cars, smart phones, and other gadgets. It is actually said that most radio listeners listen from their cars.
As a matter of fact, radio can now reach the ends of the world just like cell phones coverage. It has also been optimized in such a way that you can listen conveniently from your phone through an earpiece, and not disturb anyone. This development has made it very easy to follow favorites on air personalities and radio shows from anywhere, conveniently.
The truth is that, the radio people knew is dying, because the radio that exists now is an advanced version of what used to exist. This means that radio has only grown, it did not die.
Another thing that will keep radio alive is advertisement. The adverts are constantly yielding results and the results are bringing more people to advertise on radio.
Radio is growing every day. There aren’t calculated estimated number of Thirteen thousand and five hundred (13500) radio stations in the world, transmitting in Forty formats.
The radio industry thrives on the investments of advertisers and the listening of the people. Although other industries are growing, it does not affect the radio industry. The radio industry is also evolving on its own. As a matter of fact, as long as people still listen to radio, it will survive and thrive. New ideas are being implemented daily, and as long as humans can still think up new things, new ideas will continue to come. These ideas are being built on, and are responsible for the radio’s growth everyday.
The industry is still fruitful and lucrative. It is not dead, and it will not die soon.