Don’t take a picture of it. No! Stop! It’s for your own good – just look at what might happen. This restaurant is getting tired of people whipping out their phones and snapping pics of their food for Instagram instead of tucking their napkins into their collars and tucking into their warm meals.
If the meals cool, they might not be as tasty, and you might not appreciate them as much. So do the fine people who took your order, prepared your order, and delivered your order a favor, and take a picture of your empty plate instead. It helps you stand out.
Now We're Talking
This is the kind of sign that ticks all the boxes and is interesting to read. First off, we know right away what kind of food this restaurant is selling – meat. Second, we know they're actually interested in advertising their food and advertising it hard. Third, it's got humor in it.
Every ending of this flowchart gives us something punchy, and always pushes the reader to try out the food being offered. We live in a time when eating meat is such a polarizing topic - so this restaurant decided to try and help make the decision easier for you.
The Title of this Sign is "Trying Too Hard"
El Arroyo has put up some zingers, but this one doesn't pass the test. Yeah, the pun is there – the mean of a set of numbers is a synonym for an average – but it's so obvious, any eighth grader can see the punchline coming from a worksheet away.
It will get a laugh from kids who think they're privy to some kind of FORBIDDEN KNOWLEDGE about math, most people will just roll their eyes and walk past the El Arroyo sign, which we're starting to think is something that happens a lot more than the restaurant would care to admit.
How Dare They
El Arroyo is back to their old tricks, putting up letters to make words, and thus constructing sentences with those words. Now they're wishing us a "happy whatever doesn't offend you," which is a pretty wishy-washy way to wish someone a happy...day. Of course, all of these El Arroyo signs are built not to even do something for the passersby, but to get them noticed.
To get them trending. They are like...a stamped ticket. You show your friends a picture of the most recent sign, and they know you've been out on the town. With so many festivals out there, there's no point in trying to put all of them on the sign.
Good News, Bad News, it Doesn't Matter
Sometimes you need a pick-me-up. You have had a long day and you just need to go somewhere that will serve you something fun and help you forget about your problems for a little while. Sometimes you are the fun one, and you want to bring your party presence to others.
Or, you want to celebrate with your friends because of the good news you have just received. No matter which of the above is true for you, this eatery, bar, or diner will be ready to facilitate your need for your drink of choice, be it celebratory or soothing.