Signs sure aren’t what they used to be. Remember the good old days when they did what they were supposed to — offer clarity? This one exists to stop us in our tracks and make life a little more surreal.
Who knew going about your day could suddenly turn into a mini existential crisis? Do we take a step forward and risk it? Or turn around and look for an exit? More than one maddening way to find out.
Find Us if You Can
Cryptic signs are excellent if you’re on a treasure hunt or on a quest to uncover secret societies. Office buildings? Not so much. The folks at Intermezzo (we think that’s what it says) might be testing visitors’ intelligence or don’t want you to find them.
Color us intrigued! Still, something tells us this might be a clever stick drawing for a toilet. The joke is on all of us, any which way.
Because Life Is Upside Down
Someone somewhere in the Southern Hemisphere can probably read this sign — that is the hope, at least. Maybe this isn’t an apartment for humans. Surely, the sign is meant for bats, sick of upside-down cave dwellings and looking for a perfect new home.
For the rest of us, there is always neck pain. We live in a topsy-turvy world, after all. Design errors happen all the time. What happened to basic quality checks?
Calling Beautiful Minds That Love a Challenge
That feeling when locating an apartment (presumably) is like solving a math problem. Is it a complex equation, an IP address, or a secret code? Nobody knows. We hope the residents have it figured out by now. It must have been a particularly dull day when someone came up with this.
Why be basic and make things simple and usable? There is no fun in that. Having visitors drop by must be wild for people who live here.
Where’s the Lie?
Accidental design flaw or a tongue-in-cheek message? Whether unintentional or otherwise, you have to admit “hell baby” is all kinds of hilarious. Babies look and behave like angels, but everyone knows they can be little hell-raisers.
Parents (especially new ones) walk the fine line between “hello” and “hell” every day. Perhaps this brand could consider adding devil-inspired onesies and other baby accessories too. Now that’s what you call a business idea.